Lookin for pop up banners? “Digital printing” is the buzzword in the embellished apparel business. Traditional screen printers should be on high alert, according to the word on the street. Companies who distribute or manufacture this new high-tech equipment promote the notion that all you have to do is purchase a machine, turn it on, and you have a license to create money. Sounds promising for a piece of machinery that will replace screen setup, press checking, and ultimate clean up. The digital procedure for pop up banners is a one-step process. It’s hard to believe that a decorator can now provide modest multicolor orders at the same competitive pricing as one-color screen printing, with same-day delivery and no client screen costs. A single employee may complete the whole process.
Is this a source of concern for conventional screen-printing companies? No, not yet. Traditional printers will continue to dominate the high-volume industry, churning things out considerably quicker and at a lower cost.
Importance of Digital Printing
The cost of equipment is much lower than that of digital equipment for pop up banners. Unit pricing on orders of more than 48 units remains in the domain of conventional printers.
Are the operational expenses similar to those of screen printing? Because digital manufacturing is less expensive, the cost of production will be higher. Ink prices are not competitive, as you will discover when you get your equipment and discover that there is just one source for ink.
Before making a purchase for pop up banners, keep in mind that certain aspect is humidity regulated. This implies you’ll need to establish a humid atmosphere to prevent the ink heads from drying out. You should think about building a separate humidity-controlled area before taking the big step.
My business plunged headfirst into the world of garment printing. We bought a massive machine for pop up banners from the world’s leading producer of digital printers.
The item came, much to everyone’s dismay, and it was the incorrect piece of equipment. The second item came and proved to be a dud. After six months, the third machine was installed. This machine was a nightmare; it just did not work. The supplier was more than accommodating. They sent technicians, followed by engineer programmers, to work on the equipment. It is advised not to purchase the first machine off the production line. Everyone was eager to get the equipment working for pop up banners, and one of the engineers eventually discovered the silver bullet.