Business networking groups offer different formats and methods of networking. One major difference between groups is whether networking occurs online (internet networking) or in groups where events and meeting take priority, although many groups incorporate elements of each and also variety of Melbourne Sign Companies offer such services.. These business events usually include a number of standard elements.
Just like any business, networking events have a target market, so different groups will attract different people. For example, there are many networking groups specifically for women and groups targeted to start-up businesses, as well as small or large businesses. Work out the reasons for attending business networking and then find a group that matches that purpose.
Format of Networking Events
It is usually possible to find out the precise format before attendance at a business networking event and this will help ensure the best use of time at the meeting. Someone will run the event and will explain what happens when- also, other attendees will help newcomers to understand what to do at the right time.
Business networking events usually start on time – business people are busy. Some events start with an opportunity to meet and chat over coffee, others start immediately with the agenda. It is important to be punctual, turning up early or on time, as being late gives an immediate and noticeable impression.
A Speaker to the Business Group
A speaker, who may be a member, is often invited to talk to the group on a topic of interest to the members. The information is targeted to the group and usually gives some help to the attendees. For example, providing information on the latest technology (e.g. blogging, auto-responders, new printers) or on business opportunities in the local area (e.g. local government initiatives and how to access them).
Speakers often provide handouts or will email details of the talk after the event. These talks are not meant to be sales pitches and usually deliver valuable information. They tend to be short, around ten to thirty minutes in length and often invite questions at the end. If there is a speaker, preparing questions before the event will help ensure a business gains the most from the topic and also provides an opportunity to build a relationship with the speaker.
The One Minute Round
Business events usually provide an opportunity for attendees to present a short summary of their business. Sometimes known as a sound bite, elevator pitch or one minute, typically between thirty seconds and one minute per attendee is allowed.
Every business group attendee should practice this before going to the networking event and be sure to include: name, name of business and what the business does. Leaving attendees with a memory of the business is important and this becomes easier with practice.
Business Literature
Although every networking group is different, business cards are essential. At some events everyone swaps cards, at others cards are only swapped with a few people. Of course it is acceptable to swap cards with anyone on request or at the end of a conversation.
Often there is an opportunity to display business literature (usually on a table-top) and sometimes there is an opportunity to pass round brochures or leaflets to all attendees. Some events, but not all, will provide a list of attendees with contact details. It is still usual to swap business cards when making business connections.
